Our cross-country tour starts in Dallas, Texas and consists of three different teams driving through a set of routes bound for: Los Angeles, Calif.; Chicago, Ill. and Washington, D.C.
During the 10-week program, the MetaTHINQers will meet a broad group of people who will share their experience and thoughts on broadband adoption, and diversity in the fields of advertising and marketing. The insight gained will help us better understand these two important issues.
i. Broadband. AT&T and MGP understand the importance of continued broadband adoption in the U.S. The growth of advanced broadband networks will help create jobs, fuel economic growth as well as make broadband services accessible to more people. AT&T’s involvement with the MGP 2010 iCR8 boot camp program is one of the many ways the company creates awareness about the importance of broadband access. AT&T is at the forefront of driving this shift into communities across the country.
ii. Diversity. MGP is proud to promote diversity in the advertising and marketing industry. According to data from the Bureau of Labor Statistics from January 2008, only 16 percent of employees in advertising and marketing were people of color. MGP’s programs and 2010 iCR8 boot camp are designed to make a difference by providing valuable opportunities and training to diverse individuals who want to pursue a career in these fields. While the MGP 2010 iCR8 boot camp program is comprised of a select group of students, future boot camps and programs, including the Jacqueline Factor, will expand on the organization’s mission to provide unique opportunities to men and women of diverse backgrounds.
